KFSR

 

KFSR Radio is a non-profit, listener-supported public radio station located on the campus of California State University Fresno. The station broadcasts at 2600 watts at 90.7 FM and streams online at www.kfsr.org to the entire Fresno/Clovis metro area, operating 24 hour a day, 365 days a year. The broadcast has a potential reach of over 500,000 Valley residents, and the online stream reaches a world-wide audience. KFSR is staffed on air by volunteers including Fresno State students, faculty and staff, alumni and community members. The station is managed by broadcasting professionals, overseen by a Fresno State Faculty advisor in conjunction with the University’s Department of Media, Communications and Journalism and the College of Arts and Humanities. The station employs an executive staff of broadcast professionals (operations manager/program director and production director). Funding for 90.7 KFSR comes primarily from the donations of listeners via station pledge drives, donations in support of underwriting announcements, grants from local, regional and national funding agencies, promotional fundraising events and support from the University.

Mission Statement
KFSR is “Fresno’s Music Alternative”, dedicated to providing an alternative source of music and public affairs to its listeners. KFSR is also a dynamic, educational resource, providing Fresno State students with valuable, real world experience in radio/media operations.

Vision Statement
KFSR is the radio station that innovative thinkers, creative professionals and those interested in the arts and culture in the San Joaquin Valley turn to for diverse, stimulating and high quality programming not available through traditional commercial media outlets. KFSR enriches the lives of Valley residents and makes Fresno a better place to live.

KFSR Programming
KFSR reflects the diversity of the community through musical, cultural, educational, and public affairs programming. KFSR is dedicated to providing Fresno area audiences with programming that would otherwise be unavailable in the Valley. The station features major blocks of jazz, blues and “evening eclectic” music programming. KFSR also presents a diverse schedule of specialty music programming featuring Armenian, African, bluegrass, gospel, metal, reggae, ska, traditional western and more. KFSR also offers public affairs programming including the “Commonwealth Club” and locally-produced programs, “First Lady’s Focus” and “San Joaquin Spotlight”.

KFSR History
KFSR can trace its origins back to Fresno State College. Students in the 1940′s took part in live radio theatre productions. When the campus moved to Shaw Avenue in 1958, radio operations were directed by the Radio-TV Department. The radio “station” assumed the call letters KFSR, representing “Fresno State Radio.” Until 1982, the station was a closed circuit “carrier current” station, broadcasting only on campus to the dorms and Student Union. On October 31, 1982 KFSR began broadcasting on 90.7 FM at 250 watts. The station’s original programming format included jazz, rock and specialty programs. In 1987 KFSR increased its power to 2600 watts. In 2000, the station ventured onto the internet for the first time, launching its website, (now kfsr.org). In September of 2003, KFSR debuted live audio streaming online via www.kfsr.org.