Media, Communications and Journalism
The advertising option offers students background, exploration, and skills for an entry-level job in advertising. Students study advertising procedures, advertising sales, advertising copywriting, advertising media, and advertising campaigns. Each course has both theoretical instruction and practical application related to contemporary advertising practices. Students gain an understanding of the advertising business from the advertising agency to the client side; study account service and sales while working for a real advertising vehicle; learn computerized media buying programs while executing local and national media buys; and using real clients, gain experience in research, strategic development, and creative execution while preparing local and national advertising campaigns.